The logo was based on the lettering from George Bickham's book The Universal Penman, originally published in the mid-18th century, shown above.
Clarke's restaurant – development
Working with Simon Rendall we developed two logotypes based on Bickham's original lettering. It was important to retain the imperfections and hand-drawn feel, but with suitable refinement for an identity. We aimed to keep the spirit of the original, while adding something new.